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Cadbury World set for super sleuthing this summer

14th July 2017

The beautifully illustrated bear, named ‘Crunchie’, has joined some of the best loved Cadbury characters at the Bournville attraction this summer – and looks good enough to eat.

The handsome creation, which was painted by Jane Anderson, features some favourite chocolatey designs, including a distinctive honeycomb nose and chest, enveloped in a delicious milk chocolate coat with a sparkly gold wrap.

Diane Mitchell, marketing manager at Cadbury World, said: “This Big Sleuth bear, in which the primary design prior to decorating is based on the sun bear, is also known as the ‘honey bear’, so is a pawfect fit for the latest creation being showcased at our historic site.

“Our very own Crunchie bear enjoys lazy afternoons leaning against cacao trees in the sunshine, waiting for the tasty pods to fall at his paws, and so we cannot wait for our visitors to come and greet him for themselves,” she added.

Crunchie joins the dozens of ‘beary’ colourful creations which have taken over Birmingham and its surrounding areas for this year’s Big Sleuth trail, which officially launched this week.

The Big Sleuth will run throughout the summer holidays, giving tourists and residents of Birmingham the chance to have fun going on their own charity trail in aid of Birmingham Children’s Hospital Charity.

This year, the Bournville attraction will be hosting its very own Crunchie themed weekend on Saturday 15th and Sunday 16th July, where Sooty and his friends will get to meet the newest bear on the block.

Other activities over the two days will include a Crunchie trail, where visitors will be able to search for The Big Sleuth logos around the attraction, and win a Crunchie bar as a reward for taking part.

The café will also feature some special Crunchie themed items, including some tasty treats, such as Crunchie Rocky Road, Crunchie latte, Crunchie toppings on ice cream, and Crunchie flavoured milkshakes.

For mini budding artists, there will also be a Big Sleuth colouring activity to take part in at the Cadbury Café.

The Big Sleuth is the highly-anticipated sequel to The Big Hoot owl trail, which took place in 2015 and attracted more than 800,000 visitors, raising over £625,000 for the charity. Cadbury World took part in the inaugural event, showcasing the popular Buttons owl, which fetched £9,000 at auction.

Presented by public art specialists Wild in Art, and in partnership with Birmingham Children’s Hospital Charity, the initiative has brought together businesses, schools and community projects across the city.

The Big Sleuth app which is available to download now, will also include a number of special offers for visitors checking in on each design across the city, with Cadbury World offering a 20% discount off handmade chocolate gifts within the shop, and 10% off in the café.

Diane added: “Buttons was such an incredible success at Cadbury World two years ago, that when we were approached by The Big Sleuth team we knew we had to supersede that buzz, and make it bigger and better than ever before. Crunchie really is a great looking bear and we are so proud to have him finally on site and ready for visitors to enjoy after so many months of planning. We are also so proud to be once again linked to such a great charity which does invaluable work within our community.”

Elinor Eustace, Deputy Director of Fundraising at Birmingham Children’s Hospital Charity, added: “The Big Sleuth is such an exciting initiative for Birmingham. The trail offers families a free and fun day out to explore areas of our city they may not have visited before, with the added bonus of helping them to stay active.”

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