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THE AWARD WINNERS ARE……..
Last evening (23 October), at a glittering Hollywood style event, held in the sumptuous surroundings of Town Hall, Birmingham, the cream of West Midlands' £5bn tourist industry gathered for the regional Excellence in Tourism Awards 2007.

Shropshire swept the board with 13 awards in total, including eight Gold Awards.; Warwickshire had a total of 11 awards; The Black Country received seven; Herefordshire six; Staffordshire five; Worcestershire three, and Birmingham/Solihull received two. In proportion to the number of entries received, Hereford showed that quantity is no substitute for quality with six of their nine entries receiving an award.

There are Gold, Silver and Highly Commended, winners. The Gold winner of each category* automatically goes forward to represent the region in the national Enjoy England Awards for Excellence 2008, which are being held in Liverpool in April.

The Awards are organised by Tourism West Midlands (TWM), the strategic tourism board of Advantage West Midlands (AWM), in association with the national, Enjoy England Awards for Excellence 2008.

Speaking to the capacity audience, TWM chairman, Brian Summers, said: "It is rewarding that so many individuals took the time to submit nomination forms so that we could justly recognise the efforts of those who help the industry contribute £5bn to the West Midlands economy." He thanked the event sponsors, Flybe, Mitchells & Butlers, BizTV, ITV Central, HeartFM, and Mechu@Summerow, for their support, and added, "We received some outstanding entries this year with some notable improvements in standards. The nominations short-list created much debate among the judges before a consensus was reached on the overall finalists."

There ceremony was hosted by local TV and radio presenters, Sarah-Jane Mee and Ed James.The Results:



Tourism Website of the Year 2007 Award:
  • Gold Award Winner - Hopton House, Shropshire for www.shropshirebreakfast.co.uk
  • Silver Award - CV One for www.visitcoventryandwarwickshire.co.uk
  • Highly Commended Award - Black Country Living Museum for www.bclm.co.uk


  • Outstanding Customer Care 2007 Award:
  • Gold Award Winner - Lesley Curnock, Cotswolds Conference Centre, Worcestershire
  • Joint Silver Award - Andrea Hicklin, Oak House Museum, Black Country Joint
  • Silver Award - David Riley, Dudley Zoological Gardens, Black Country
  • Highly Commended Award - Thelma Woodfield, Wednesdbury Museum and Art Gallery, Black Country


  • Business Tourism 2007 Award
  • Gold Award Winner - The Heritage Motor Centre, Warwickshire
  • Silver Award - Woodside, Warwickshire
  • Highly Commended Award - Black Country Living Museum, Black Country


  • Sustainable Tourism 2007 Award
  • Gold Award Winner - Mocktree Barns, Shropshire/Herefordshire border
  • Silver Award -The Belfry Hotel, Warwickshire
  • Highly Commended Award - Pearl Lake Leisure Park, Herefordshire


  • Tourist Information Service of the Year 2007 Award:
  • Gold Award Winner - Shrewsbury Tourist Information Centre, Shropshire
  • Silver Award - Stratford upon Avon Tourist Information Centre, Warwickshire
  • Joint Highly Commended Award - Leek Tourist Information Centre, Staffordshire
  • Joint Highly Commended Award- Tamworth Tourist Information Centre, Staffordshire


  • Taste of England 2007 Award
  • Gold Award Winner - The Bridge at Wilton, Herefordshire
  • Joint Highly Commended Award- The Kinnaree Thai Restaurant, Birmingham
  • Joint Highly Commended Award - Weston Park, Shropshire


  • Best Tourism Experience of the Year 2007 Award
  • Gold Award Winner - The Ludlow Food and Drink Festival, Shropshire
  • Joint Silver Award - Talking The Walk, Shakepeare Country, Warwickshire
  • Joint Silver Award - Wheeley Wonderful Cycling, Shropshire/Herefordshire


  • Caravan Holiday Park of the Year 2007 Award
  • Gold Award Winner - Poston Mill (Holiday and Touring) Park, Herefordshire
  • Silver Award - Kingsbury Water Park Camping and Caravan Club Site, Warwickshire
  • Highly Commended Award- Leek Camping and Caravan Club Site, Staffordshire


  • Self Catering Holiday of the Year 2007 Award
  • Gold Award Winner - Knightcote Farm Cottages, Warwickshire
  • Silver Award - White Heron Properties, Herefordshire
  • Highly Commended Award - Woodhouse Farm Cottages, Herefordshire


  • B&B Guest House Accommodation of the Year, 2007 Award
  • Gold Award Winner - Hopton House, Shropshire
  • Silver Award - Lowe Farm, Herefordshire
  • Highly Commended - Ternhill Farm House, Shropshire


  • Small Hotel/Townhouse of the Year 2007 Award
  • Gold Award Winner - Mallory Court Hotel, Warwickshire
  • Joint Silver Award - Brockencote Hall Hotel, Worcestershire
  • Joint Silver Award - Dormy House Hotel, Worcestershire


  • Large Hotel/Townhouse of the Year 2007 Award
  • Gold Award Winner - Holiday Inn, Solihull
  • Joint Highly Commended Award - Best Western Stoke on Trent Moat House, Staffordshire
  • oint Highly Commended Award - Coome Abbey Hotel, Warwickshire


  • Small Visitor Attraction of the Year 2007 Award
  • Gold Award Winner - Weston Park, Shropshire
  • Silver Award - Bodenham Aboretum, Shropshire<
  • Joint Highly Commended Award - Jackfield Tile Musuem, Shropshire
  • Joint Highly Commended Award - Red House Glass Cone, Black Country


  • Large Visitor Attraction of the Year 2007 Award
  • Gold Award Winner - RAF Musuem Cosford, Shropshire
  • Joint Silver Award - Drayton Manor Theme Park, Staffordshire
  • Joint Silver Award - Wolverhampton Art Gallery, Black Country


    Outstanding Contributions to Tourism 2007 Award
  • Individual Award - Lesley Davies, Regional Centre for Business Tourism Support, Shropshire
  • Corporate Award - The Royal Shakespeare Company, Warwickshire
  • For further information, please contact Roseanne Crossey on 07711 416 663 or email, rosie@eccomms.fsnet.co.uk

    * Because of the criteria set by Visit Britain, the Gold Award Winner of the Large Hotel/Townhouse of the Year 2007 Award category, will not automatically qualify for the national awards. Nevertheless, the judges were satisfied with the overall high standard of applications.

    1/ Tourism West Midlands is the regional strategic body for tourism in the West Midlands and was set up by Regional Development Agency, Advantage West Midlands, in 2004. Tourism is seen as a key driver of future economic prosperity for the region; in 2005 over 100 million trips were made to the West Midlands, generating spend of £4.5bn and supporting 130,000 jobs. Business tourism and events are a particularly strong component of the visitor economy in the region; in 2005 over 200,000 conferences, 400 exhibitions and 120 major events were held, attracting 16 million visitors and generating £6.6bn for the regional economy.